If you've been putting off Googling definitions of the many marketing automation terms that are currently all over the internet, this blog post is for you.
And if marketing automation is a new subject for you, the vocabulary list below is a great place ...
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Business Services & Tech
What is a CRM anyway? (And why do I need one?)
CRM. The term is everywhere lately. But we're finding that many of the businesses we meet with have heard of CRMs, but don't know what they are. We decided to take a minute to write a quick post on CRMs, because this is one buzzword that is actually ...
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Glazed Jelly Donuts and Darn Good Marketing Reads
There's only one thing I enjoy more with my morning coffee than a glazed jelly donut. (I reserve powdered sugar for the weekend because sugar on my suit absolutely destroys my confidence in meetings.) The wonderful accompaniment I speak of is: a good ...
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Ker-ching! 4 (of the many) Ways Marketing Automation Will Make You $$$
Today's marketing professional is performing the jobs of 10 people. It's no wonder so many are turning to marketing automation to handle the superabundance of tasks needed to run smooth campaigns.
According to IDC, spending on marketing automation is ...
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3 Marketing Automation Infographics That Weren’t Horrible
I can't get enough infographics. I don't know what it is, but the mere sight of one makes my finger a bit twitchy. I have to click.
However, when it comes to marketing automation infographics, I tend to be disappointed. Marketing automation is my ...
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7 Signs You Need to Automate Your Marketing — NOW!
How'd your week go?
We hope things are just peachy, but if you're like some of the marketing teams we met with this week, chances are you had more than your fair share of hair-pulling situations.
It is expected that the number of companies using ...
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10 Tips to Improve Your Blog’s Lead Generation Power
Your business blog is a great tool to help you and your company build authority and make new relationships with potential customers. Below are 10 ways to improve your blog's ability to generate leads.
1. Include a page for newbies. Make sure your “New? ...
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Making the Case for Marketing Automation
Challenge: You’ve got a database full of thousands of prospects. To maintain these relationships and encourage sales, you know you need to provide each one with the individualized, highly relevant, and compelling messages they expect. If you don’t do ...
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5 Must-Read Lead Generation Blog Posts
Today, more and more customers are turning to formalized lead generation tactics – and they should! The potential for growth using these methods is astounding.
Below are 5 articles that can acquaint you with the topic if you’re unfamiliar. And, of ...
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Lake34 is Marketo-Certified to Provide World-Class Marketing Automation Services
Did you know that Lake34's founder, Dan Roche, is a Marketo Certified Consultant (MCC)? This should be exciting for businesses working with Lake34 for a number of reasons.
Marketo simplifies detailed marketing and sales tasks with products that include ...
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