Direct highly targeted traffic to your website with Lake34's PPC campaign management services.
Pay-per- click advertising is the second leg of a digital marketing campaign. Alongside SEO, PPC can earn more real estate for your business on the results pages.
At Lake34, we have a team of certified PPC professionals who have the skills and talent to get things moving in the right direction. We study paid search, your brand, your industry, and your competition before we take a step.
The Advantages of PPC Advertising for Small to Medium Businesses
Also known as paid search advertising, PPC is a digital marketing strategy in which you buy sponsored links on the search engine results pages (SERPs) or websites. The search engines will display the ads that you create to direct highly targeted traffic to your website.
The fee you pay depends on either clicks or views of these ads.
- Focus on Highly Targeted and Qualified Visitors - You get highly targeted traffic because the paid ads allow you to target specific subsets of searchers; you get to choose your audience according to location, language, or device. PPC also allows you to do ad retargeting, which displays your ads to someone who has already visited your website.
- Instant Results - With PPC, you will see results the next day. Potential customers don't need to go through thousands of websites just to find your product or service.
- Measurable - PPC campaigns can measure effectiveness, which means you know your exact ROI. Everything you do has a clear, measurable target, including your profits, views, clicks, visits, and costs.
- Cost-Effective - Because you only pay when a potential customer visits your website, you get good value for your money. You can also choose to spend as much or as little as you like. You know exactly where your money is going. It is a stark contrast to traditional advertising in which you spend a certain amount, with no assurance of your target market engaging with the ad.
Lake34—the PPC Experts
At Lake34 Marketing, we take pride in being the go-to experts in Charlotte for PPC online marketing services. We drive a stronger ROI than any business software can produce. Whether you need a new set of eyes on a new campaign, month-to-month management, or assistance for your internal marketing team, we can help.
We analyze data and test ad copies to increase your conversions, which mean business growth. Our competitive analysis or “know thy competition” strategy allows us to plan the right ad copy before you strike.
We also make sure to keep your costs low with specific strategies, helping you reach new heights in your digital marketing campaign.