Solid strategy is the cornerstone of everything we do at Lake34 Marketing. Because no two businesses are alike, no two marketing plans should be, either. That’s why we take a detailed approach to identifying your key needs and opportunities.
Over the first three weeks of our relationship, Lake34’s main objective will be to learn as much as we can about your company, your goals, your obstacles, and your customers. From there, we’ll develop a customized plan to help you increase your profits as efficiently as possible.
We have a detailed process for the discovery phase. Many times what you believe is important to your customers is not really their top priority. (At least that has been the case with our last several projects.)
Our Discovery Phase:
The first step is to understand your product or service.
- Who is your ideal customer?
- Why would they buy from you rather than your competition?
- How long is the sales cycle?
- How can we shorten the sales cycle?
- What is most important to your customer when choosing a vendor?
You get the idea.
We’ll help you get to the bottom of what your customers want so we can target their key needs and boost your bottom line. Once we have a clear understanding of your business and your audience we can begin building your marketing campaign.