Marketing automation is an approach that allows companies to track mass quantities of information on customer behavior, to efficiently manage relationships and interactions both online and off, to analyze the effectiveness of marketing and sales efforts, and to optimize those activities that prove successful.
While the name suggests a “set it and forget it” approach that requires little effort on the company’s part once in place, that is not entirely so. Marketing automation does greatly reduce the work necessary to track and measure all the many details involved in marketing implementation and analysis through a host of useful tools. However, in addition to marketing automation tools and practices, your company will need to coordinate a general strategy that will involve a wide variety of people and resources — to produce extraordinary results!
If you are interested, Lake34 can help.
Lake34 Marketing is proud to be one of the few agencies in our area to provide marketing automation tools and approaches that enable our customers to achieve the following:
- lead generation
- lead nurturing
- lead scoring
- relationship marketing
- customer retention
- marketing ROI measurement
- and more.
These practices may or may not be right for your business, but there are most certainly ways that your business can increase its profits — in any economic climate.
We’d love to have the opportunity to discuss your challenges and goals and provide you with recommendations that will help you drive revenue and most efficiently use your resources.