Did you know that Lake34’s founder, Dan Roche, is a Marketo Certified Consultant (MCC)? This should be exciting for businesses working with Lake34 for a number of reasons.
Marketo simplifies detailed marketing and sales tasks with products that include software for lead management marketing automation, sales reps, social marketing, and marketing analytics. These products are provided on a subscription basis in three editions, including Spark, tailored specifically for small businesses.
Marketo Certified Consultant is the highest status a provider can achieve and Dan completed extensive requirements to earn this accomplishment.
According to the Marketo website:
“Marketo Certified Consultant status is a more advanced level of certification. You must first gain Marketo Certified Expert status before pursuing the Marketo Certified Consultant certification. Marketo Certified Consultants are revered as experienced business leaders who possess advanced knowledge of the Marketo Marketing Automation solution including the implementation, operation and analysis of complex marketing automation programs and processes. As a result, MCC’s must pass ALL Specialization Exams to gain Certified Consultant status.”
When asked why Dan felt it was so important to gain Certified Consultant status, he explained, “To do a great job as a marketer in today’s super-connected world, it would be irresponsible NOT to have deep expertise in marketing automation. Marketo is a leader in that field, so it was really a no-brainer. I’m proud to be able to offer Marketo’s extremely profitable solutions to my clients.”