We are all looking for a more personal experience.
We want the person at the coffee shop to remember our names. And our morning beverage. And prepare it exactly the way we like it.
To be competitive, our marketing also needs to reflect this level of personalization.
Are you engaging your customers and communicating with them based on their individual interests and preferences? If not, you’re probably losing out.
But don’t worry. The solution is simple.
So simple, in fact, that nearly all leading companies in every industry are doing it.
The solution? Marketing Automation.
Marketing automation software . . .
Allows you to identify buyer interests and preferences and connect with your customers on a more personal level.
1. Do you have an eCommerce site that sells many different product types or categories to multiple buyer personas?
2. Do you have long-term relationships with your customers?
3. Is cross-selling part of your eCommerce marketing strategy?
If you answered yes to these questions, you should definitely consider using marketing automation software.
So, how does it work?
Installing tracking codes on your website allows you to capture buyers’ preferences based on the pages they visited on your website.
Once we know which pages or products a buyer is interested in we can segment buyers based on their interests.
Once you’ve identified each customer’s individual interests and preferences, you can be sure to automatically deliver relevant content to them. When designing nurturing or cross-selling e-mails, consider what complementary products may interest them. If they did not purchase, what information might they require to complete the purchase? What does the life-cycle of that buyer look like?
Timing is everything! Instead of blasting e-mails out in large batches, personalize the timing. Some people prefer to shop early Saturday, others during lunch hour, and some at midnight on Sundays. With marketing automation, e-mails can be sent out based on when the customer prefers to shop, automatically.
Abandon cart program
Entice customers to complete transactions after abandoning a shopping cart they filled. By automating a set of compelling e-mails and offers, you can regain sales that would be lost otherwise.
Campaign tracking and reporting
Track where your revenue is coming from in real time. Measure (in real time) ROI and sales from organic search, PPC, e-mail campaigns, social media, banner ads, and referrals.
To learn more check out our recent Marketing Automation for eCommerce case study.
Or get in touch for a free demo and consultation.
We look forward to getting together to explore the many ways marketing automation can make your business more profitable.