Our clients implement marketing automation solutions to accomplish a lot of common CRM tasks like individualized e-mail marketing, lead scoring and nurturing, customer behavior tracking, and lead generation.
But as they become more well-acquainted with their technology, we’ve seen our customers use their systems in some surprisingly slick and unexpected ways.
Here are just a few clever examples:
1. Educating New Hires
A few of our clients use automated marketing to introduce new hires to different aspects of their company. For the first few weeks, the new hire receives daily automated e-mails that teach them about benefits, policies, finances, company history, the sales process, and loads of other info it would take an HR rep days to go through.
2. Sales Alerts.
We find that once the marketing automation system is set up and running, companies eventually find their sales team is inundated with new leads. As a marketing pro, you want them to follow up with each one of the leads you so ingeniously generated, right? But sometimes there just aren’t enough hours in the day. Many of our customers use automated sales notifications to alert their sales team members when a prospect completes a certain action that indicates a high likelihood of readiness to buy. This helps the sales team to contact the lead at precisely the right time so they have the best possible chance of closing the sale.
3. Customer Retention.
Our clients use marketing automation to keep their customers in the loop — even after they’ve closed the sale. They send personalized messages to ensure customer satisfaction, maintain relationships, provide info that the customer will find useful, and serve up product info that might interest them. The purpose is to use the least amount of time possible to keep your company at the top of customers’ minds EVEN when they are less active — so they choose you when they do have a relevant need.
4. Event Communications
When planning an event, your team is swamped with additional work. Automating events and event communications frees up a significant amount of time by allowing you to tap into the power of pre-established target lists and channels. No need to spend time figuring out who should and should not be invited and which communications they should receive.
Yes, marketing automation systems are lead-generating, revenue-driving powerhouses. But they can also simplify lots of mundane company operations and reduce hassles for many team members. Get in touch with Lake34 Marketing and we’ll discuss the many ways automation can help your company achieve your sales goals and streamline countless daily functions. We offer a wide variety of technologies and services suited for different company types and budgets, so there’s a good chance we have a solution for you.
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